Information Overload: How Much is too Much on a Guided Tour?

by Claire Bown How much information is too much on a guided tour? When does information become a burden and how much do we actually remember afterwards? Traditional lecture-style 'walk and talk ' guided tours with an expert guide are still all-to-common and a standard way of 'presenting' an historic site, a city or a museum to the public. However, participants on these style of tours will remember very little of the information they are told, less than 5% in fact. They will become exhausted (and sometimes irritated) by the non-stop flow of information. They will leave their tour none