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Would you love to learn how to master the art of engaging your audience with art and ideas?

    • Are you an educator, guide or creative who wants to easily make your tours, discussions or virtual programmes more interactive and engaging?

    • Or do you lead a team of guides that are more used to traditional walk-and-talk style programmes and would love them to confidently transition to inquiry-led programmes?

    • Maybe you’ve had some training in inquiry-based discussions, but you’re struggling with formulating ‘good’ questions?

    • Perhaps you’ve tried leading art discussions online, but they don’t seem to be hitting the right note?

    • Or perhaps you’re wanting to invest in yourself and level up your skills? 

Help is at hand. The Visible Thinking Membership will teach you to confidently design, lead & manage lively discussions about art and artefacts that will make your tours, guided discussions & virtual programmes more engaging and interactive. You’ll also be part of a global learning community of educators, sharing, collaborating and supporting each other. 

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The Visible Thinking Membership has provided a supportive and engaged community to practice routines and techniques around close — and fun — art looking. The content Claire provides and her facilitation is extraordinary.

The Visible Thinking Membership is simply a must have for art educators. You will gain confidence in facilitation, learn how to navigate the online platform, develop a toolkit of routines and enjoy a diverse community of enthusiastic learners.

Lisa Lebovitz, Gallery Instructor at the Museum of Fine Arts & Cube Art Boston
“Join me, Claire from Thinking Museum, in the Visible Thinking Membership.
I found out 10 years ago that many educators and guides were struggling to meet the demands of leading inquiry-based programmes. I wanted to simplify the process and over the last 10 years have developed a method that engages both the educator (renamed as the facilitator) and the participants (aka the audience). I wanted to get rid of the confusion surrounding inquiry-led programmes and develop a flexible process that made sense.
‘Visible Thinking in the Museum‘ is a method that uses thinking routines for flexible structure and question formulation along with facilitation techniques, collaborative learning and museum education practices. The result is ‘inquiry made simple’. A easy-to-follow process that allows you to confidently design, lead and manage engaging inquiry-led sessions with art and artefacts.
In 2020, I developed ‘Visible Thinking in the Museum Online’ an 8 module online programme teaching participants to use my ‘Visible Thinking in the Museum’ method. VTMO is now the flagship course of the Visible Thinking Membership – a global learning community for educators.”
Claire Bown
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Who is the Visible Thinking Membership for?

  • →Museum or Heritage Educators

  • →Freelancers, creatives and entrepreneurs working in the cultural sphere

  • →Museum & heritage guides, cultural & historical guides, museum docents & volunteers

  • →Teachers & Educators 

  • →Teams of educators & guides at museums, heritage & cultural organisations

  • →Visible Thinking specialists who’d like to apply their skills to art and artefacts

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Caroline de Graaf
Aside from getting to know a wonderful, supportive and diverse group of educators and practitioners, the Visible Thinking Membership sessions have always left me brimming with ideas and hands-on tools to immediately put to work! The lessons and conversations have been a source of inspiration and learning throughout!
If you want to keep learning about what you love doing most, challenge yourself and take away a range of ideas, strategies and tools to put to use immediately, then the Visible Thinking Membership would be perfect for you! Thank you for an amazing two months so far, I look forward to what is still to come!
Caroline De Graaf, Museum Educator & International School Teacher

What’s included in the Visible Thinking Membership?

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You will learn how to…

  • Give your discussions a flexible structure and substance

  • Engage with art & artefacts, engage with people and with ideas

  • Deploy basic and advanced facilitation skills

  • Formulate and generate brilliant questions that get results

  • Handle your knowledge strategically and productively. How and when to add information. 

  • Be confident in leading inquiry-based discussions

  • Use thinking routines for group, individual and for personal use

  • Design, lead and manage engaging discussions about art and artefacts

  • Develop a practise habit to embed your new skills quickly

  • Be part of a global community – connect, learn and support each other and collaborate

Annick van Pol
It’s great to be part of a group of art enthusiasts with a passion for an interactive way of working. Everybody brings in their own viewpoints and expertise and that’s very exciting. In every session that I learn something new, which is not only stimulating but also great fun! Our online meetings are an oasis in the arid desert of Covid isolation.
If you want to learn a huge variety of fascinating approaches to look at, talk about and understand artworks within the company of an international group of art enthusiasts and educators, join the Visible Thinking Membership!
Annick van Pol, Higher Education Professional, Museum Guide and Educator

What does it cost?


  • Access to mini-courses – e.g. Art and Words, Slow Looking
  • Expert monthly masterclasses on specialist subjects
  • Monthly Specialist thinking routine classes
  • Dedicated Private Facebook Community
  • Practice & Coaching Groups


  • Access to mini-courses – e.g. Art and Words, Slow Looking
  • Live Expert monthly masterclasses on specialist subjects
  • Monthly Specialist thinking routine classes
  • Dedicated Private Facebook Community
  • Practice & Coaching Groups
Dr Eleni Kostarigka

The fact that I am a member, rather than a participant in a one-off training session, has helped me gain a holistic and structured experience. I can set goals, practice and, thus, gain more in-depth knowledge.

The fact that the sessions are practical and we actually become the learners, makes me feel more confident about how to start using different routines in my workshops. I also feel more confident in using Zoom and online learning. Last but not least, being a member of a diverse community is helping both my professional and personal development.

It is amazing how many new things you can learn and how much this can boost your career. Joining the Visible Thinking Membership is one of the best decisions I have made regarding my professional development. I am so impressed with Claire’s work and help! I highly recommend VTM to educators and anyone who is interested in museum/art learning, regardless of their background and career stage.
Dr Eleni Kostarigka, Freelance Museum Educator


The Visible Thinking Membership is a combination of live courses and classes taught by Claire Bown (Founder, Thinking Museum) and guest teachers and a library of past courses and classes.
Past courses have included my Slow Looking Course, Art and Words, Art-Based Learning amongst others. These classes were taught live at the time and then the recordings were uploaded to the members website.
In addition, there are live monthly expert masterclasses & live thinking routines classes every month which you can attend live or catch up on the recording.
Recent subjects have included virtual facilitation techniques, questioning techniques and great group dynamics.
Recent thinking routine classes have focused 60 minutes on routines such as Think Puzzle Explore and Layers.
There are also regular Practice and Coaching sessions so that you can lead a discussion with fellow members and get feedback and coaching.
We also have a monthly Membership book club.
Live classes take place over Zoom which is a video conferencing software. 
I would highly  recommend coming to as many live classes as you can as this is how you will get the most from the VTM Membership.
You’ll get immediate access to the VTM Membership Facebook group and access to the VT Membership learning website within 24 hours.

There are two ways to join The VTM Membership:

  • Pay a monthly subscription of €59,- per month, excl. VAT.


  • Pay Annually and save € with our Annual Rate €600,- excl. VAT

Payment is taken either every month, or yearly, depending on the subscription you choose. Payment can be made by credit card, Paypal or iDeal.

If you take a monthly subscription, then you will be billed on the same date each month 30 days after the first payment. There is a minimum period of 6 months required for monthly membership. 

You have access to all the materials and resources inside the VTM Membership whilst you are a paying member, however, should you decide to leave, you will no longer have access. Refunds are not offered.

If you decide you want to leave, please let me know by sending an email to: [email protected]

You can see full terms and conditions here.

No. You can join the VTM Membership without any prior experience.

You can join the membership if you have some experience but want to improve and develop your skills and confidence in leading engaging discussion-based, inquiry-led programmes.


Refunds are not available for the VTM Membership. If you have any questions please e mail me at [email protected]

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Caroline Matla

I already knew how much fun and how interesting Claire’s in-person courses were, but now I see the fantastic possibilities online too. In so many ways! So many possibilities.

You learn so much in the Visible Thinking Membership – there is lots of inspiration and lots of fun too. And I am so impressed by how well everything is organised – the live classes, the coaching sessions, the extra information, the cool artworks…..It has opened up a whole new world for me.

Caroline Matla, Heritage Education Consultant at Landschap Erfgoed Utrecht