What does it mean to ‘read a group’?

It’s the ability to understand the mood in the room and how receptive people are. 

When you’re working with groups in the museum or online, it’s extremely helpful to be able to know how to ‘read the room’. Paying attention to others and listening for clues can pay dividends. 

Being able to read a group and see how engaged they are, whether they are enjoying the programme, following along or even whether they are listening is extremely important. 

It’s important to be able to pick up on clues not only from the discussions taking place, but also from the underlying reactions and things that are left unsaid from those in the room as well.

These subtle cues aren’t always easy to pick up on, but you can train yourself to not only be aware of them, but to influence group dynamics, by paying more attention. So, in today’s episode here are a few easy ways to read a group.