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How to Create Wow Moments with Mitch Bach

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Today I’m so happy to be talking to Mitch Bach about what makes a great guided experience and how you can create wow moments in your programmes.

Mitch is one of those people you meet and instantly get on with. He’s warm, witty and whip-smart. We met in New York a few years ago and have been friends ever since. We share the same passions about making guided experiences interactive, participative, memorable and even, transformative. 

Mitch is the co-founder of TripSchool, a community of 6,000+ tour guides, tour leaders and entrepreneurs committed to lifelong learning. He’s also the leader of Tourpreneur, a community of 4,000+ tour operators. Both organisations offer training, mentorship, meetups, and a wide range of other resources to empower and encourage experience creators.

And that’s what we’re talking about today – guided experiences and tours. We discuss what makes a great guided tour and what makes a great guide. Then we spend some time exploring what a ‘wow’ moment is and how you can create them to make your programmes more memorable and, even transformative. 

This is a longer chat than usual as we had so much to talk about. You will definitely want to grab a notebook as there are so many takeaways from this chat. So, here it – enjoy!


Tourpreneur Community Group –

TripSchool –

Books Mitch recommended:

The Experience Economy – B. Joseph Pine II and James H. Gilmore 

The Power of Moments – Chip Heath

Interpretation: Making a Difference on Purpose – Sam H. Ham

The Art Engager Episode 32 – 6 Ways to Create Awe-Inspiring Moments

Tourpreneur Podcast episode with Joe Pine about experiences: The Experience Economy in Tours and Activities with Joe Pine