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Disrupting the art museum experience

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Today, I’m joined by Rachel Nicholson (Director, Visitor Engagement & Research at the Nelson-Atkins Museum of Art) and Christine Murray (Head of Content at Art Processors) to discuss an art experience that revolutionises the way visitors interact with Impressionist art.

The Nelson-Atkins Museum of Art has collaborated with Art Processors to bring to life “A Beautiful Disruption: Experiencing the Bloch Galleries,” a sensorial digital journey that forges personal connections with Impressionist masterpieces and their creators.

This innovative encounter leverages existing gallery technology to lead visitors through a hands-free, ‘eyes-up’ experience, guided by dynamic lighting and immersive audio cues.

It blends technology, storytelling, and sensory elements, creating deeper engagement with Impressionist art and, at the same time, disrupting the conventional museum experience.

This immersive experience encourages visitors to actively explore and engage with the art, allowing them to choose their own path and connect with paintings that resonate with them personally. This innovative approach creates a communal and social experience, transforming the way visitors interact with and appreciate art within the gallery setting.


Nelson-Atkins website page

Rachel Nicholson LinkedIn

Art Processors 

Christine Murray Linked In

Rediscovering joy and human connection with the Impressionists

Christine’s recent documentary “Feelings Are Facts